Learning
Understand how AI works.
Unpack a concept with your coach.
Try a small exercise. Review what you learned.
Build with a coach who gets you.
Bring a concept, a new build, or a product you want to improve. Your lead coach brings experience shipping products, good taste, and an understanding of your circumstances.
The free call is a chance to discuss what you need and whether coaching fits. You do the learning and building, with our guidance. No prior course attendance required.
Scoping S$99 · coaching from S$699Your build record
One example: working on a product together.
The input
A real problem worth making smaller.
Brought by you01
A shared plan
- 02
Design
- 03
Working slices
- 04
WIP build
- live sessions in the one-month package
- 1+4
- lead coach who gets to know you
- 1
- input from engineering, product or design specialists
- As needed
- support for your AI builder journey
- Any stage
How coaching works
A plan you shape with your lead coach.
Your lead coach gets to know you, the problem you want to solve, and the time and skills you bring. Together, you agree on goals. Your coach turns them into a structured plan, with clear steps and time to practise or build between sessions.
Building teaches you what to tackle next. As you learn, your coaches help you revisit your goals and adapt the plan together.
The coaching team, built into your plan.
Your lead coach plans where engineering, product or design specialists can help you work toward those goals, and brings them into the sessions where you need their expertise.
You draw on the whole coaching team as your plan progresses, with one lead coach keeping the work connected. Each coach brings judgment from products they have shipped to the decisions in front of you.
What would you use a coach for?
Bring a concept, a build in progress, or a product you want to improve. Your focus can change as the work develops.
Building
Add a useful AI capability.
Shape a first version around your use case.
Build it. Test it. Work through blockers together.
Scaling
Make what works work better.
Find the bottleneck with your coach.
Test an improvement. Compare results. Keep what works.
What you leave with
A scoping session gives you a map and an initial plan. Coaching helps you develop judgment you can carry into future work, alongside clear next steps for the build in front of you.
A skills-and-gaps map
A clear view of what you already know and where support would make the biggest difference.
A plan that fits your life
An initial learning and build plan shaped around your goal, constraints, and available time.
Decision frameworks you can reuse
Learn how your lead coach and specialist practitioners weigh trade-offs and apply judgment. Build your own collection of principles and decision frameworks to reason through choices, explain them, and refine your approach as you learn.
A review of your work
With a coaching package, feedback on one bounded piece of work you can use in your next iteration.
Meet your coaches.
Product, design and engineering practitioners bring their experience and taste to the work you are doing. One is your lead coach; others join when their expertise is useful.
The package does not mean every session includes all three coaches together.
Deepika Murthy
ProfileProduct judgment & AI product building
Nineteen years across engineering, growth, marketplaces, platforms, and product.
Useful when: Product scoping, prioritization, commercial judgment, and keeping the build coherent from problem to working behavior.
Keith Oh
ProfileProduct design
Product and design leader with experience in consulting and in-house teams.
Useful when: Product and interaction design, usability, critique, and turning rough AI output into a considered initial direction.
Rajat Goyal
ProfileApplied AI and Agentic products
At Aampe, Rajat has led learning systems and applied AI, including work on millions of per-user agents and AI marketing products.
Useful when: Architecture, production behavior, observability, cost, security, and deciding what technical depth the current slice needs.
Is this the right support for you?
You do the practice and building. Your coaches bring experienced judgment and support when you need it.
For you if
- You have something you want to learn, a problem to solve, or an existing product to improve.
- You want to do the learning and building yourself, with guidance.
- You are willing to focus on a manageable next step and test what you learn.
- You can make time to practise or build between live sessions.
- You value product judgment, design coherence, and working behavior.
Not for you if
- You want a done-for-you agency or development service.
- You want passive lessons or a generic prompt library.
- You expect unlimited on-demand access to a coach.
- You need a guaranteed finished product without doing the work.
- You are unwilling to focus the work into manageable steps.
Start with one session or stay with a coach.
Choose the amount of support that fits the work you want to do.
The free 15-minute call checks fit, expectations and pace. The paid scoping session goes deeper: you leave with a skills-and-gaps map and an initial learning and build plan.
Book a free 15-minute fit callA focused place to begin
Scoping Session
S$99
Standalone
One 60-minute session
Map your current skills, what is getting in the way, and the first steps toward what you want to learn or build.
Best when
You need a focused first decision or diagnostic.
- Short intake before the session
- Skills-and-gaps map
- Initial learning and build plan
- Written decisions and next steps
Apply the full S$99 toward either coaching package when you upgrade within seven days of your scoping session. Pay S$600 for one month or S$1,700 for three months and receive the remaining 4 or 12 coaching sessions. Contact the team before purchasing to arrange your credit.
Recommended first package
One-Month Coaching
S$699
Introductory price · Standard S$999
1 scoping + 4 coaching sessions
Work on a focused learning goal, new capability, or existing product. Use the sessions to understand, build and test with your coach.
Best when
You want regular guidance on one learning goal, product, workflow, or automation.
- One scoping session + four coaching sessions
- One lead coach for continuity
- Specialist input when useful
- One bounded artifact review between live sessions
- Written decisions and next steps
Renew for S$600 with 4 coaching sessions.
More time to learn and build
Three-Month Coaching
S$1,799
Introductory price · Standard S$2,499
1 scoping + 12 coaching sessions
Keep the same lead coach as your questions and work develop. Combine learning, building and improvements over a longer engagement.
Best when
You want sustained support as you deepen your skills, develop a product or improve existing automations, with room to work toward production deployment.
- One scoping session + twelve coaching sessions
- One lead coach + specialist input
- One bounded artifact review between live sessions
- Written decisions and next steps
Renew for S$1,700 with 12 coaching sessions.
Unsure which starting point fits? Use the free call to check the problem, expectations, and likely pace before choosing.
Book a free 15-minute fit callFrom choosing to your first session.
- 01
Choose your offer and start date
Choose a scoping session or coaching package and tell us when you would like to start.
- 02
Payment confirmation
Complete secure payment and wait for confirmation.
- 03
Meet your lead coach
Our team will get in touch to understand what you need and introduce your lead coach. Your confirmation email includes the WhatsApp and Slack community links.
- 04
Prepare for your first session
Arrange a session time with the team and bring your goals, questions, or the build you want help with.
Coaching questions.
How is this different from a group course check-in?
During the Builder Course, 1:1 conversations can be arranged informally when a question comes up. Coaching gives you a structured plan around goals you agree with your lead coach, a series of sessions, and specialist coaches included in the plan. You have time to act on feedback between sessions and revisit your goals as you learn. You do not need to have attended the Builder Course to join coaching.
Do I need to know how to code?
You do not need to be an experienced developer. You do need to be willing to work with the tools, understand the decisions being made, and practise or build between sessions. We explain technical ideas in plain language and adapt the work to your current skills.
What kinds of problems can I bring?
Bring a concept you want to understand, a recurring workflow, a new product idea, or something you have already built and want to improve. You can use your sessions for learning, building, scaling, or a mix. Your coach helps you choose a manageable place to start.
Will you build the product for me?
No. This is coaching, not a development agency. You own the build and do the work. We help you scope, decide, design, inspect behavior, and choose the next useful slice.
How much time should I commit between sessions?
Set aside regular time to practise or build between sessions. The amount depends on your starting skills and what you want to work on. Discuss your available time in the fit call or scoping session so you can choose a realistic focus.
Can I start with scoping?
Yes. The standalone scoping session is designed to be useful on its own. You complete a short intake first, then leave with a skills-and-gaps map and an initial learning and build plan.
How does the seven-day scoping credit work?
If you upgrade to either coaching package within seven days of the scoping session, the full S$99 is credited toward that package. You pay S$600 for one month and receive four coaching sessions, or S$1,700 for three months and receive twelve coaching sessions. Contact team@thebuildercourse.com before purchasing so we can arrange your credit; checkout does not apply it automatically.
How do I choose a coaching option?
Choose a scoping session, one-month package, or three-month package and any future start date. After payment, our team will get in touch to arrange your coach and session times.
When can I book with my coach?
After payment confirmation, our team will reach out with next steps and help arrange your first session. Your confirmation email includes links to our WhatsApp and Slack communities. We’ll introduce your lead coach as we arrange your first session.
What happens between coaching sessions?
You practise or build against the plan you made together. Your lead coach can give you a nudge when you are stuck or losing momentum; coaching packages also include one bounded artifact review between live sessions. Our team helps with scheduling, and the WhatsApp and Slack communities are available if you want to meet other builders.
What if I need help with checkout, access, or scheduling?
Email team@thebuildercourse.com with the issue and your coaching details, and the team will help you resolve it.
Which coach will I work with?
You will have one lead coach who gets to know you and your work throughout the engagement. They create your plan with you and arrange for engineering, product or design specialists to join at the stages where their expertise supports your goals. Together, you adapt the plan as your work develops.
What if I need support beyond one month?
At the end of the engagement, review what you have learned or built with your coach and discuss what to work on next. Renew for S$600 with four coaching sessions or S$1,700 with twelve coaching sessions. Contact the team to arrange your renewal.
Tell us what you want to work on. Let’s find the next step.
Start with a free 15-minute conversation to check fit, expectations and pace, or choose a package if you are ready.