Learning
Understand how AI works.
Unpack a concept with your coach.
Try a small exercise. Review what you learned.
Builder Coaching
Bring your own problem. Build it with experienced coaches.
Learn a concept, build an AI capability, or improve a product you already have. Work with one lead coach and engineering, product or design specialists as needed.
The free call is a chance to discuss what you need and whether coaching fits. You do the learning and building, with our guidance. No prior course attendance required.
Scoping S$99 · coaching from S$699Your build record
One example: working on a product together.
The input
A real problem worth making smaller.
Brought by you01
A shared plan
- 02
Design
- 03
Working slices
- 04
WIP build
- live sessions in the one-month package
- 1+4
- lead coach who keeps the context
- 1
- input from engineering, product or design specialists
- As needed
- support for your AI builder journey
- Any stage
How coaching works
One lead coach who stays with you.
Start by telling your lead coach what you are after. They stay with you throughout your coaching journey, keeping track of your work, decisions and what you need next.
They are your sparring partner: someone to challenge an assumption, work through a trade-off, and help you choose the next slice to build.
A room of specialists, already in context.
When you need engineering, product or design expertise, your lead coach brings in the right specialist and shares the context. You spend time getting unstuck and moving forward, rather than explaining everything again.
What would you use a coach for?
Use your sessions for learning, building, scaling—or a mix of all three. What you work on can change as you go.
Building
Add a useful AI capability.
Shape a first version around your use case.
Build it. Test it. Work through blockers together.
Scaling
Make what works work better.
Find the bottleneck with your coach.
Test an improvement. Compare results. Keep what works.
These are just examples. Bring your own use case and the help you need. We will work with you to find the right support, wherever you are in your AI builder journey.
What you work toward
What you take into your next build
Grow your judgment alongside your build. What you work on depends on what you need; these are the capabilities coaching helps you develop and carry forward.
Know what to tackle next
Work through competing ideas, identify what is blocking you, and choose a manageable next step.
Understand the decisions you are making
Learn why an approach works, where it breaks, and how to judge what AI produces.
Have a setup that works for you
Develop reusable skills, context, workflows and checks around your product—not a collection of prompts you keep rewriting.
Build on your previous work
Keep useful code, experiments and decisions connected, so each session moves the work forward without another restart.
Work through the decision in front of you.
Bring the questions that are holding you up. Your coach helps you weigh the options and decide what to try next.
- Which concept or problem to work on first
- What belongs in the first version of a capability
- Which small, useful part to build next
- How to check whether the AI behaves as intended
- Where new skills or better tools would help
One lead coach, specialist depth
Continuity first. Extra expertise when the build calls for it.
Every client works with one lead coach who maintains context across the engagement. Engineering, product or design specialists are looped in as needed for the current decision or build stage.
The package does not mean every session includes all three coaches together.
Deepika Murthy
ProfileProduct judgment & AI product building
Nineteen years across engineering, growth, marketplaces, platforms, and product.
Useful when: Product scoping, prioritization, commercial judgment, and keeping the build coherent from problem to working behavior.
Keith Oh
ProfileProduct design
Product and design leader with experience across consulting and in-house roles, shaping digital products across markets, cultures, and organisational contexts.
Useful when: Product and interaction design, usability, critique, and turning rough AI output into a considered initial direction.
Rajat Goyal
ProfileApplied AI and Agentic products
A builder across fintech, edtech, consumer apps, ride-hailing, and applied AI, with a decade of building and scaling production systems and the teams behind them.
Useful when: Architecture, production behavior, observability, cost, security, and deciding what technical depth the current slice needs.
Audience fit
Is this the right support for you?
You can come to learn, build something new, or improve what already works. You do the practice and building; your coaches help you understand, decide and move forward.
For you if
- You have something you want to learn, a problem to solve, or an existing product to improve.
- You want to do the learning and building yourself, with guidance.
- You are willing to focus on a manageable next step and test what you learn.
- You can make time to practise or build between live sessions.
- You value product judgment, design coherence, and working behavior.
Not for you if
- You want a done-for-you agency or development service.
- You want passive lessons or a generic prompt library.
- You expect unlimited on-demand access to a coach.
- You need a guaranteed finished product without doing the work.
- You are unwilling to focus the work into manageable steps.
Ways to begin
Start with one session or stay with a coach.
Every package begins by understanding your problem, current skills, and constraints. Choose the smallest commitment that gives the next decision enough room.
The free 15-minute call checks fit, expectations and pace. The paid scoping session goes deeper: you leave with a skills-and-gaps map and an initial learning and build plan.
Book a free 15-minute fit callA focused place to begin
Scoping Session
S$99
Standalone
One 60-minute session
Map your current skills, what is getting in the way, and the first steps toward what you want to learn or build.
Best when
You need a focused first decision or diagnostic.
- Short intake before the session
- Skills-and-gaps map
- Initial learning and build plan
Apply the full S$99 toward either coaching package when you upgrade within seven days of your scoping session. Pay S$600 for one month or S$1,700 for three months and receive the remaining 4 or 12 coaching sessions. Contact the team before purchasing to arrange your credit.
Recommended first package
One-Month Coaching
S$699
Introductory price · Standard S$999
1 scoping + 4 coaching sessions
Work on a focused learning goal, new capability, or existing product. Use the sessions to understand, build and test with your coach.
Best when
You want regular guidance on one learning goal, product, workflow, or automation.
- One scoping session + four coaching sessions
- One lead coach for continuity
- Specialist input when useful
- One bounded artifact review between live sessions
Renew for S$600 with 4 coaching sessions.
More time to learn and build
Three-Month Coaching
S$1,799
Introductory price · Standard S$2,499
1 scoping + 12 coaching sessions
Keep the same lead coach as your questions and work develop. Combine learning, building and improvements over a longer engagement.
Best when
You want sustained support as you deepen your skills, develop a product or improve existing automations, with room to work toward production deployment.
- One scoping session + twelve coaching sessions
- One lead coach + specialist input
- One bounded artifact review between live sessions
Renew for S$1,700 with 12 coaching sessions.
Unsure which starting point fits? Use the free call to check the problem, expectations, and likely pace before choosing.
Book a free 15-minute fit callAfter you choose
From choosing to your first session.
Choose a start date, confirm your booking, and meet your lead coach. Our team will help arrange the next steps.
- 01
Choose your offer and start date
Choose a scoping session or coaching package and tell us when you would like to start.
- 02
Payment confirmation
Complete secure payment and wait for confirmation.
- 03
Meet your lead coach
Our team will get in touch to understand what you need and introduce your lead coach. Your confirmation email includes the WhatsApp and Slack community links.
- 04
Prepare for your first session
Arrange a session time with the team and bring your goals, questions, or the build you want help with.
Questions, answered plainly
Before you begin.
The boundaries matter as much as the sessions. Here is what you can expect from the work and what it asks from you.
Do I need to know how to code?
You do not need to be an experienced developer. You do need to be willing to work with the tools, understand the decisions being made, and practise or build between sessions. We explain technical ideas in plain language and adapt the work to your current skills.
What kinds of problems can I bring?
Bring a concept you want to understand, a recurring workflow, a new product idea, or something you have already built and want to improve. You can use your sessions for learning, building, scaling, or a mix. Your coach helps you choose a manageable place to start.
Will you build the product for me?
No. This is coaching, not a development agency. You own the build and do the work. We help you scope, decide, design, inspect behavior, and choose the next useful slice.
How much time should I commit between sessions?
Set aside regular time to practise or build between sessions. The amount depends on your starting skills and what you want to work on. Discuss your available time in the fit call or scoping session so you can choose a realistic focus.
Can I start with scoping?
Yes. The standalone scoping session is designed to be useful on its own. You complete a short intake first, then leave with a skills-and-gaps map and an initial learning and build plan.
How does the seven-day scoping credit work?
If you upgrade to either coaching package within seven days of the scoping session, the full S$99 is credited toward that package. You pay S$600 for one month and receive four coaching sessions, or S$1,700 for three months and receive twelve coaching sessions. Contact team@thebuildercourse.com before purchasing so we can arrange your credit; checkout does not apply it automatically.
How do I choose a coaching option?
Choose a scoping session, one-month package, or three-month package and any future start date. After payment, our team will get in touch to arrange your coach and session times.
When can I book with my coach?
After payment confirmation, our team will reach out with next steps and help arrange your first session. Your confirmation email includes links to our WhatsApp and Slack communities. We’ll introduce your lead coach as we arrange your first session.
How do we stay in touch between sessions?
Your lead coach keeps the context of your work and coordinates specialist input. Our team helps with scheduling and next steps. You can also join the WhatsApp group and Slack community to connect with other builders.
What if I need help with checkout, access, or scheduling?
Email team@thebuildercourse.com with the issue and your coaching details, and the team will help you resolve it.
Which coach will I work with?
You will have one lead coach who maintains context throughout the engagement. Engineering, product or design specialists join as needed for the decision or build stage in front of you.
What if I need support beyond one month?
At the end of the engagement, review what you have learned or built with your coach and discuss what to work on next. Renew for S$600 with four coaching sessions or S$1,700 with twelve coaching sessions. Contact the team to arrange your renewal.
Your next step
Tell us what you want to work on. Let’s find the next step.
Start with a free 15-minute conversation to check fit, expectations and pace, or choose a package if you are ready.